Kavanaugh awarded for marketing writing


Staff Report



Molly Kavanaugh of Kendal at Oberlin has been awarded the Excellence in Communications Award by LeadingAge Ohio.

The award was presented during the LeadingAge Ohio awards luncheon as part of the organization’s 2017 Annual Conference and Trade Show.

It honors a worker who demonstrates creativity in promoting a positive image of senior services, and conveys a timely message promoting the profession.

Kavanaugh began writing for Kendal at Oberlin in 2015, following a lengthy career as a journalist, including 16 years reporting for the Cleveland Plain Dealer. Her articles have helped Kendal turn inbound marketing into leads and generate interest in moving to this Northeast Ohio life plan community.

Working with Kendal’s marketing team, she has cultivated a digital repository of more than 300 resident stories, local news, and special interest articles at http://blog.kao.kendal.org. The blog is the central piece of the organization’s strategic marketing, and from 2015 to 2016 saw its views and interactions jump by more than 70 percent.

“A reporter is always looking for a good story to share with readers. At Kendal, my job is easy – I can always find an engaging person or timely topic to write about,” Kavanaugh said.

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Staff Report