Pop-up shop opening downtown


Five entrepreneurs have been chosen for a new Oberlin Project initiative called SEED Ventures.

The pop-up marketplace will provide a downtown storefront to aspiring shop owners and help build their business and increase foot-traffic to the location.

The store will open next month in downtown where Asfound Antiques & Gallery used to stand at 29 South Main St. Cullen Naumoff, director of sustainable enterprise at the Oberlin Project, said the antique store will remain open but in the back of the shop.

This pop-up shop was created to help new entrepreneurs test their products in a temporary space.

Businesses that will be featured inside the shop for five months will be:

• Doki Doki Chocolates

• Northeast Ohio DIY Art and Music Association

• The Buckeye and the Frong

• Love Delivered

• Sudzy Pup Goat Milk Soaps

Their wares range from sweets to hand-crafted bars of soap for your dog, designed cards, dinnerware products, and space for art and music makers to showcase their work.

“We had overall 13 individuals that were interested,” Naumoff said. However, the top five were the “cream of the crop” with the drive to take their products to the market.

The shop will open Oct. 1 and run from 11 a.m. to 6 p.m., seven days a week.

Naumoff said she is thrilled that 13 business owners were interested in participating in Oberlin’s first-ever pop-up shop.

“I think there’s been a lot of community input and excitement,” she said about SEED Ventures. “We hope to attract a variety of target audiences.”

Each entrepreneur will participate in monthly seminars, hear guest speakers, seek advice from peer groups, and get one-on-one coaching.

Valerie Urbanik can be reached at 440-775-1611 or on Twitter @ValUrbanik.